Good content starts
before the first draft.
A written approach
to social media.
Calthrenia is a learning library focused on social media marketing. We organise ideas about audiences, content and communication into written guides. Each guide brings together explanations, examples and prompts for independent practice. You can download the PDF and return to it while developing your own content plan.
Social media work brings together several different decisions: who a message is for, what it should say, when it belongs in a plan and how to assess the response. Our collection separates those decisions into focused subjects so you can choose the reading that fits your question.
Our mission
Our mission is to make social media marketing easier to examine, one decision at a time. We connect content choices with audience needs rather than promising particular outcomes. We encourage clear writing, responsible communication and careful interpretation of data. Our guides give you room to read, practise and review at your own pace.
What to expect
These are written educational materials for independent study. You will find explanations, worked examples and practice prompts, rather than live teaching or a managed marketing service. Downloaded PDFs can be read offline with a compatible reader.
The collection is published under the Calthrenia brand. We do not claim individual author credentials, accreditation, student numbers or particular business outcomes.
Read the free introduction ↗